If there is a cultural theme to this year—or this decade, really—it’s that we are all now being held accountable by the world. That’s right, the world. Gone are the days of getting away with things. Anything. The Internet has killed the ability to fly under the radar—and social media has hammered the final nails in the coffin. It’s a...
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In our recent blog post How to Create a Simple and Effective Content Marketing Strategy, we outlined a strategy for using the “big three” (website, blog and social media) to drive your content marketing efforts. Today, we dig a little deeper on one of the big three—your website. We’ll explain how to develop content for your website that serves as...
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Scanning the current marketing landscape, it can be easy to think the well has run dry on creative ideas. You look around and see a lot of the same. But there are always some bold brands out there ready to take a big leap by attempting something truly innovative or original. In today’s blog, we’ll explore a trio of creative campaigns from some familiar...
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You gotta love Super Bowl Sunday. It’s the one day of the year when people actually look forward to watching commercials instead of fast-forwarding them. Super Bowl commercials have earned a prominent place in pop culture, turning couch dwellers everywhere into marketing critics. With consumers broadcasting their opinions via social media, brands and...
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Content Marketing. It’s a buzzword thrown around a lot these days. Essentially, the idea behind all the buzz is brands can connect with people by publishing valuable information for them to consume. This marketing approach has always existed—from company-created informational brochures to employees sharing knowledge in the aisles of retail stores—but...
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Big news from the furry gang over here at MONSTERS Unlimited: We’ve launched a podcast! You can listen to Speaking Human, the official podcast of MONSTERS Unlimited, right now by visiting speakinghuman.com or you can subscribe to the Speaking Human podcast in the iTunes store. So what kind of sweet ear candy will you get when you listen to Speaking Human?...
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