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3 Awesome Lessons in Branding from ‘The LEGO Movie’

3 Awesome Lessons in Branding from ‘The LEGO Movie’

In February, The LEGO Movie hit theaters with a surprisingly big bang. Like a pair of LEGO blocks snapping together, the movie immediately connected with audiences to the tune of a $69-million opening weekend. By all accounts, the movie—which cost $60 million to make (a modest budget for a computer animated film)—shattered expectations. To date, The...

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How Beverage Brands Use Product Packaging To Trigger Emotions

How Beverage Brands Use Product Packaging To Trigger Emotions

It’s a hot day. You’re mouth is dry. You run into a convenience store to grab a quick drink, but you have no idea what you want. You stare into six large vertical coolers filled with a vast ocean of beverage containers. Which one do you choose? Oftentimes, the answer comes down to packaging. Which product packaging catches your eye and appeals...

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Movie Marketing: Winners and Losers from the Summer of 2013

Movie Marketing: Winners and Losers from the Summer of 2013

Summer is a big time at the cinema. Studios release big movies they spent big money on, and people flock to them in big crowds to shell out big bucks. And the connective tissue that works tirelessly to bring those big movies and big crowds together? Marketing. Summer movie marketing is a challenge for a couple of reasons: The Stakes – More and more,...

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Getting the Most Out of Your Business Blog

Getting the Most Out of Your Business Blog

In our first post How to Create a Simple and Effective Content Marketing Strategy, we outlined a strategy for using the “big three” (website, blog and social media) to drive your content marketing efforts. In our last post, we went over how your website should function in your content strategy (Content Marketing Part 2: What Your Website Should Tell...

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4 Essential PR Rules for Business Survival in the New World

4 Essential PR Rules for Business Survival in the New World

If there is a cultural theme to this year—or this decade, really—it’s that we are all now being held accountable by the world. That’s right, the world. Gone are the days of getting away with things. Anything. The Internet has killed the ability to fly under the radar—and social media has hammered the final nails in the coffin. It’s a...

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3 Things Your Organization’s Website Must Tell People

3 Things Your Organization’s Website Must Tell People

In our recent blog post How to Create a Simple and Effective Content Marketing Strategy, we outlined a strategy for using the “big three” (website, blog and social media) to drive your content marketing efforts. Today, we dig a little deeper on one of the big three—your website. We’ll explain how to develop content for your website that serves as...

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