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It’s Time to Change The Way We Think About Generating Leads

It’s Time to Change The Way We Think About Generating Leads

Stop us if you’ve heard this one before… A guy walks into his boss’s office and says: “The new online marketing effort is going great! We’re getting tons of traffic and social media buzz. People are connecting to the brand and talking about us.” “Fantastic… Is it generating leads?” “Well, not directly but —“ “Kill...

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Transformers 4 and the Rise of International Marketing

Transformers 4 and the Rise of International Marketing

In the early 1960s, Marshall McLuhan theorized that electronic technology was creating a “global village”. News and information would travel faster and farther, connecting us together on a global scale like never before. That’s never been more true than it is today. Technology has made the distance between continents largely irrelevant. With the rise...

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The Decision Part II: A Study In Contrasting Marketing Styles

The Decision Part II: A Study In Contrasting Marketing Styles

Four years ago, sports fans everywhere held their collective breath waiting for LeBron James to announce his momentous decision. What team would the best player in the NBA play for next season? The ultimate decision came on prime-time TV, in front of an eager audience of millions. And it ended in heartbreak for Cleveland and Northeast Ohio (the home of...

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3 Recent Examples of the Surge in 1980s Nostalgia Marketing

3 Recent Examples of the Surge in 1980s Nostalgia Marketing

If you were 15 in 1984, you are probably now close to 45 years old. That means you’re right in the window for reaching your peak annual earning potential (this report notes a woman’s income peak as age 39 and a man’s as age 48). That also means marketers want to make an emotional connection with you. This age group is in the sweet spot...

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4 Fierce Marketing Tactics From The Fiery Belly of Godzilla

4 Fierce Marketing Tactics From The Fiery Belly of Godzilla

Here at MONSTERS Unlimited, we’re big fans of movie monsters. We love seeing our mighty, misunderstood friends on film. And Godzilla is one of our favorites. How can you not love a giant fire-breathing reptile that serves as a metaphor for the dangers of nuclear weapons? But when we heard Hollywood was making another big-budget Godzilla, we screamed like...

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5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing

5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing

Bad news, brands: Not every company can be Apple. Not every company can produce visually appealing products that are designed to go directly into the hands of consumers. We know it’s a tough pill to swallow. But it’s the reality. Fact is most companies don’t produce flashy products. The majority of brands create parts and pieces used in other...

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